What you know vs. Who you know vs. Why do you do this at all – is it really a “versus” or is it a holy trinity?

why how whom

Finally, my MBA dissertation topic stands.

It is about the challenges for freelancers in an increasingly competitive environment and the choices for them to select the right mix of ingredients for a sustainable career – in terms of knowing why, how and whom.

Do skills matter, do freelancers need to develop their knowledge – corporations have entire departments focussing on learning & development….

Is it better to be a generalist or an expert/specialist? Are freelancers expected to be jacks-of-all-trades, being their own CEO, CFO, CTO, CMO and CSO (and in a way their own HR Manager – schizophrenia not required, I’m talking about learning and development  here i.e. the what you know)?

Or is it really about who you know – someone that acts as your “door-opener”, word-of-mouth-free-of-charge-marketer? Is it the quantity or the quality of your network – and how about the strength of weak ties (Granovetter)?

This is what I am trying to find out with my qualitative research for my dissertation – based on the wonderful framework called the “intelligent career framework” (DeFillippi et al, further discussed by Parker et al and finally taken towards the freelancers’ world by Dutch academics van den Born and van Witteloostuijn)

I am going to look at these “drivers of freelance career success”, in other words, the knowing why (your personal capital – your identity, personality and values, the reasons why you do things, your motivation), knowing how (your human capital – your skills, experience, competencies, knowledge) and of course your knowing whom (your social or relational capital – network, relationships, reputation, alliances).

The trick will be not to be subjective. I mustn’t turn this into an either / or scenario but tickle out views from my interviewees that may even suggest that there’s a little more than the three knowings mentioned above.

Or, as someone at a networking event at the IOD said yesterday: It’s not what you know it’s whether you know how to use it. And it’s also where to use it and when. From a future perspective, as strategies only make sense looking forward, not backwards, there’s also the topic of not running out of motivation or steam – as my previous post said: the loneliness of a long-distance runner…. freelancers also suffer from loneliness, underlying values such as belonging might be something you miss when you’re a sole trader. As a consequence, I believe the why is really important – your personality, and your personal development – your emotional resilience especially.

As I embark on my research, I must, above all, remain objective and unbiased when interviewing the research participants. But all will be well in the end. And if it’s not well, it’s not the end yet, as we know from the Best Exotic Marigold Hotel.

Just like my learning journey hasn’t come to an end either. It has only just begun.